Business Viability
After much consideration MumTime has decided to become an exclusive women’s only fitness centre as the name suggests, rather than having female customers join thinking that they have become members of an exclusive women’s gym only to find men in the fitness centre.
To differentiate our business from our competitors we will become more specialised in the area of fitness, pregnancy and parenthood. These new features are a mother’s group service, the option to exercise together as parent and child, and unique tailor made classes for expectant mothers and those looking to shed the extra kilos once their bundle of joy is born. Of course, all females are welcome, whether they have children or not, although MumTime is targeted at mothers.
Some classes that could be included for mums to be would be light exercise, nothing too strenuous like Pilates and yoga. Whereas for those who are looking to burn the baby weight or improve their fitness, there are other classes in store, such as pump, kick boxing, zumba, cardio and much more.
A weakness which was somewhat overlooked in the original planning of MumTime was the future of child care centres. Are they viable to run? Maybe not on their own, but we believe that our crèche will be successful as it is part of a fitness centre, it isn’t an alternative for parents who are working full time and dropping their children off from morning till night. It is only used so that mums can exercise and enjoy a little bit of time off knowing that bub is safe and sound on the same premises.
We understand that there are new requirements for running child care centres such as a higher number of staff to child ratio, which in the past has been a lot more lenient. A solution for this would be to have childcare trained administration/reception staff that can help in the event of a high volume of children in the crèche. This would ensure that the company isn’t wasting money hiring additional child care staff if there is no need for them to be there. This will help to make MumTime affordable and desireable as we should be able to meet the needs of women everywhere.
Although we are limiting our target market by not including men, we still have a lot to work with. There are plenty of women, and more so, plenty of women with children that would like a break to take some time out for them. All children up til the age of 12 are permitted into the crèche, so we aren’t losing too many potential clients, plus, by running the gym this way we will save money by not having to purchase excessively heavy weights and other more masculine gym equipment.
Will all this in mind, MumTime still consider our business idea to be highly viable and successful, especially in the chosen location of Ellenbrook, where we know that there is only one other creche in the area, plus a growing number of young children which means young families and plenty of women with some stubborn baby weight to lose.
To differentiate our business from our competitors we will become more specialised in the area of fitness, pregnancy and parenthood. These new features are a mother’s group service, the option to exercise together as parent and child, and unique tailor made classes for expectant mothers and those looking to shed the extra kilos once their bundle of joy is born. Of course, all females are welcome, whether they have children or not, although MumTime is targeted at mothers.
Some classes that could be included for mums to be would be light exercise, nothing too strenuous like Pilates and yoga. Whereas for those who are looking to burn the baby weight or improve their fitness, there are other classes in store, such as pump, kick boxing, zumba, cardio and much more.
A weakness which was somewhat overlooked in the original planning of MumTime was the future of child care centres. Are they viable to run? Maybe not on their own, but we believe that our crèche will be successful as it is part of a fitness centre, it isn’t an alternative for parents who are working full time and dropping their children off from morning till night. It is only used so that mums can exercise and enjoy a little bit of time off knowing that bub is safe and sound on the same premises.
We understand that there are new requirements for running child care centres such as a higher number of staff to child ratio, which in the past has been a lot more lenient. A solution for this would be to have childcare trained administration/reception staff that can help in the event of a high volume of children in the crèche. This would ensure that the company isn’t wasting money hiring additional child care staff if there is no need for them to be there. This will help to make MumTime affordable and desireable as we should be able to meet the needs of women everywhere.
Although we are limiting our target market by not including men, we still have a lot to work with. There are plenty of women, and more so, plenty of women with children that would like a break to take some time out for them. All children up til the age of 12 are permitted into the crèche, so we aren’t losing too many potential clients, plus, by running the gym this way we will save money by not having to purchase excessively heavy weights and other more masculine gym equipment.
Will all this in mind, MumTime still consider our business idea to be highly viable and successful, especially in the chosen location of Ellenbrook, where we know that there is only one other creche in the area, plus a growing number of young children which means young families and plenty of women with some stubborn baby weight to lose.